Berkshire Healthcare wins Gold at social media awards
We’re delighted to announce that our social media team has won the esteemed 'Real Deal' award at the prestigious Golden Ele Awards.
The Golden Ele awards are run by Orlo, a social media management platform, and they recognise the most engaging social media campaigns in the public sector.
The Real Deal award is given to those who are committed to authenticity within their social media marketing. At Berkshire Healthcare, we continuously try to weave a personal connection into the stories we tell, to truly represent who we are as an NHS Trust.
Berkshire Healthcare has profiles on Facebook, Instagram, X, LinkedIn and most recently, Tik Tok, in which the team achieved the much sought after ‘viral’ status to one of its videos celebrating some of our newly qualified nurses.
Our presence on social media platforms has allowed us to generate awareness of our services, boost our recruitment efforts and has been a helpful tool to engage with the local communities we serve. In an age of ‘fake news’ and misinformation, the platforms have given us an opportunity to share accurate health information and advice.
The content which is produced by the social media team is always informative, but they have also continuously strived to ensure it is engaging, fun and creative. The judges commented how impressed they were by the use of patient and staff stories, as well as the 'day-in-the-life' content, which has become a vital way for us to show the individuals behind the organisation - the faces behind the NHS.
Cathy Saunders, Director of Marketing and Communications at Berkshire Healthcare said:
“We're committed to thinking creatively and outside the box when it comes to sharing our stories. Our goal is to provide you with an authentic glimpse into the inner workings of our Trust and the incredible dedication of our staff members who provide exceptional care day in and day out. It is brilliant that our hard work has been recognised by this award”.
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