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Lift the Baby - safer sleeping campaign

East Berkshire and Berkshire West Clinical Commissioning Groups, along with other local stakeholders partnered together with NHS Creative and London Irish Rugby Club to develop the “#LiftTheBaby” campaign, to promote the risks of unsafe sleeping.

More than 130 babies die in the UK every year as a result of unsafe sleeping, and very sadly, there has been a small, but significant increase in number of children who have died where unsafe sleeping has featured in their death.

Sleeping on a sofa with a baby can increase the risk of infant death by 50 times. If you think you might fall asleep, always lift the baby into a safe space. If you have been drinking alcohol, taken drugs, you smoke, or your baby was a low birth weight, do not share a bed with your baby - always lift the baby into a safe space to sleep.

Visit the Lift the Baby campaign website and view the video featuring the London Irish Rugby Club here. See our advice on safe sleeping here.